Reaction Factory

Product and Packaging Design, Logo and Branding

Reaction Factory is a flat pack Rube Goldberg puzzle building set for the unnecessarily complex exploration of simple goals with endless possibilities. The components are laser cut from oak plywood. I worked on the design and fabrication of the pieces (specifically the "finglonger" and dominoes), the logo, and packaging. This was a team project done as part of the Product Design program's Toy Product Design class at the University of Minnesota